Coldwell Banker Real Estate Group
Susan Rohn, Coldwell Banker Real Estate GroupPhone: (847) 651-5691
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Real Estate Technology: 3 Trends on the Rise

by Susan Rohn 12/09/2024

Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:

Artificial Intelligence

Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.

Virtualization

Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.

Augmented Reality

While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.

About the Author
Author

Susan Rohn

Hi, I'm Susan Rohn and I'd love to assist you.  

As a full-service real estate professional, I can meet all of your needs, whether you are buying or selling a property in Illinois and also licensed in Wisconsin. I am your Perfect Partner for all of your real estate needs!

Specializing in Relocation and always FUN with first time buyers

Susan has been an agent for 38 years and will provide experience and knowledge you deserve and expect!

Specializing in Listing & Selling Homes in the Northwest Suburbs!

We make real estate FUN, trying to take the stress out of this stressful market!